Large Europe Nutrition Company Serves Customers by Hearing Their Voices from Facebook

Early support of mothers and their infants with nutritional solutions can transforms the lives of millions of people around the world. That pioneering spirit lives on today with an ongoing commitment to provide life-transforming nutrition at key moments throughout life. Food is more than just the sum of its nutritional qualities. This underpins our long-held mission to bring health through food to as many people as possible. 

Feedback from Mothers is so critical to improve the customer experience. Services are provided through multiple channels including social media and 18 different add more complexity. The feeback to be stored in CRM for further analysis.  Design and developing an common platform for the integration is the challenging problem statement.

Solution Approach

Centralised integration platform which is able to accommodate multiple social media and also various web sites is developed. Multilingual capability is enables which identifies the country in which services are requested and system will automatically pops up the questioners in the respective languages. This integration solution also provides capability to store feedback data with CRM tools, will provides capability to analyse the feedback.


NodeJS, Javascript, Kafka, ReactJS

Value Proposition

  • Real time feedback from Mothers, irrespective of the channels and media.
  • Multilingual support without any further configurations required from business
  • Analytics from CRM helps to build right services and faster business growth
  • Higher Customer Experience

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